H&B Genie + Consultation

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Course Content

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Before You Start

Understanding Your Market 3 Topics

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Why Market Research

Watch me Create a Market Map

Find Your Competitors ads

Understanding Your Audience 6 Topics

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Why Audience Research

Watch Me CreateThe Empathy Map

Understanding The Customer Persona

Watch Me Create The Customer Persona

More About Knowing Your Audience

Audience Insights Alternative

Find The Right Target Interest

The Mirror Offer 2 Topics

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Offer architecture Designing Your Offer

The 5 Elements to Increase Perceived Value of Your Offer

Installing Your Pixels

Verifying Your Domain 2 Topics

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Doing It Fast And Easy

Configure Web Event

Campaign Strategy 4 Topics

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Before You Develop A Strategy

Campaign Strategy 1

Campaign Strategy 2

When Every Other Things Isn’t Working

Campaign Structure

Putting Together Your Creatives

Launching Your Campaigns 4 Topics

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Before You Launch a Prospecting Campaigns

Launching a Prospecting Campaign

Before You Launch a Retargeting Campaigns

Launching a Retargeting Campaign

Diagnosing Your Campaigns To Fix

Scaling Your Campaigns 1 Topic

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The BSM Scaling

30 Minutes Consultation

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